The new GUCCI GAOK flagship, the House’s second in Seoul located in the vibrant neighborhood of Itaewon, opens its doors, presenting a bespoke façade designed by renowned Korean artist Seungmo Park. Taking its name from the Korean word ‘GAOK’, meaning ‘traditional home’, the space is intended as a comfortable place of respite and a warm environment to welcome visitors and passers-by. To celebrate the inauguration, Gucci has created a special film, featuring elements from Korean heritage and the elegant and contemporary eclecticism that characterize the House. KAI, the Brand ambassador of Gucci Korea, stars in the film alongside Seungwon Cha, Jimin Han, Jiah Lee, Jay Park, and Sunmi.

Discover the creative and unique spirit of GUCCI GAOK through the special film.